This project involved the redesign of the corporate identity for Fundación Aspasim, a non-profit organization that has been supporting families of individuals with severe intellectual disabilities since 1993. The foundation sought to communicate values such as community, integration, and connection in a clearer and more contemporary way. The redesign stemmed from the need to modernize their image to better reflect their mission and core values. I focused my proposal on creating a new visual identity that was accessible, warm, and aligned with the foundation’s principles. I designed a graphic identity inspired by organic shapes and natural colors, evoking unity, diversity, and integration. The result is a refreshed and representative image that reinforces Aspasim’s inclusive and human message and principles.
ASPASIM
Redesign of Corporate Identity